The how, why, and when of making a website
In this digital age where we are still recovering from the recent pandemic, the digitization of our world has sped up. Hence, every business needs a website to communicate with their digital audience. Likewise, perform special activities, and have a spot to sell their services and improve their customers’ experience.
There are multiple ways to create a website; either have a developer code it from scratch (customized website) or use a website builder. Both options have their perks, but “the best choice in terms of cost, ease of use, and flexibility” is WordPress. Why WordPress? Well, that is something we will be sharing in the rest of this blog post.
Table of Content
1. Learn basic knowledge about website creation.
Creating a resourceful website involves extensive use of good content. Any website you build must satisfy the purpose it was made for. While the website development industry has significantly diversified and made it, so it’s easier to own a website, the number of bad websites out there is on the rise.
Website creation can be done with the use of tools known as CMS or Content Management System. A CMS or content management system is sophisticated computer software that lets you create digital content easily. These CMS platforms vary in their efficacy and accessibility. A few good CMSs are Wix, Joomla, Shopify, and WordPress. CMS platforms are used to build websites and are commonly referred to as website builders.
Website builders have evolved rapidly over the recent years and have completely revolutionized the web development industry.
2. Find out the best website builder for you. Why WordPress?
In comparison to other CMS platforms, WordPress ranks number one. WordPress is the most popular website builder in the world.
“Of all options to build a website, WordPress offers the best choice in terms of cost, ease of use and flexibility”
OLASUBOMI OLAWEPO – CEO
3. Ask yourself some questions.
Before you build or hire someone to make your website, you must know what you want to achieve and what website would help you achieve this. Here are a few questions you should ask yourself.
a. Is your website static or dynamic? A static website is a fixed website that displays the same content for every user. While a dynamic website displays different content to different users and, in addition, provides user interaction.
b. How much traffic do you expect?
Your traffic refers to the number of people coming to your website due to the service you provide.
c. What services would you be offering on your website?
Now that you have answered those questions and figured out the primary purpose of your website.
Note: these are just a few questions out of many questions you resolve before diving into website creation.
Well, if you have sorted out these questions and have realized what type of website you want. Then you can move to the next step, which is getting a domain.
4. How do I get a domain name?
Getting a domain is an essential step to getting your website. If you know a bit about web development, you may have already purchased a domain name. Your domain name is the unique address to your website. You will need to register your domain name, which would be a part of your website branding.
Your domain name needs to be the same as your business name or similar because you would be sharing this domain name with clients and partners. Domain names are required before you can build a website. The price range for a domain name is between $10 to $12 per year. A good analogy of a domain name is getting a car title or marking territory on your piece of land.
Here are a few places you can get your domain name:
5. How do I host it?
Every website needs a place to stay, a place to be built. That’s when hosting comes to play. There are various factors to consider when selecting a hosting service.
- Storage and Bandwidth:
- Customer Support:
Before picking a hosting service make sure the hosting company offers the services you need and at an affordable rate for your business.
You typically get hosting service from the place you buy your domain from.
Our recommended web hosting services are:
6. How much experience do you need to have to build a website?
Building a WordPress website can be easy or challenging, depending on your website needs. Honestly, if you want a simple website with little content, you can have that ready in little time. However, we believe that a moderate amount of thought, capital, and time should be put into building a fantastic website.
As a business owner, we do not expect you to be a tech whiz so feel free to reach out to us to help build your website, save time and get the best website to grow your business.
7. How do I build the WordPress website?
If you are still reading this then and curious about how to build a WordPress website, we are here to guide you.
- Pick a template
- Add content on pages
- Add call to action
- Add functionality based on need
- Make sure SSL is active especially if you are dealing with payment
8. What benefits does a website offer a business owner?
Your online presence can have a massive impact on your business’s success. One benefit websites bring to a business is credibility. When you recommend your company or service to someone, they would respond by searching google or yahoo, where there are thousands of businesses websites and a vast online market.
Therefore, your business gains access to an enormous audience by having a website it would. Instead, businesses without websites are viewed with no small amount of skepticism.
Another benefit of a website is the ability to sell your product on a huge market. Businesses need to understand that customers would like to see their products or services online before purchasing. If you don’t have a website, how would you be able to sell your brand? It’s even a lot of work trying to carry evidence, if possible, of what your company/business does. On a website, you can create a feedback section where people can leave feedback, like testimonies of what a company has done to satisfy an individual’s need.
9. What makes one website better than another?
You did it, you finally built your website, but there are levels to this. You may not know that we offer a pretty good first-class website that you can get at an affordable rate at BigOH Digital. So, what makes a good website?
- Good branding
- Useful Call-to-action
- Good use of space
- Good accessibility standard
- Easy navigation
- Easy checkout flow(if it is an e-commerce store)
- Minimal but essential features that would help with user experience
- Constant Website maintenance.
10. What should be included in a website?
A sensible and straightforward web address, also you don’t want the website to be too complicated so people can find a way around the page. On your website, you should display your contact information. A portion of your website should show this information. Clearly describe what your company does and who they are. You can use images, animations, or videos to deliver what your business is about.
11. What could make a website engaging? (animations, video, images, etc.)
You can make your website engaging through exciting content like videos, animations, and blogs —like the one you are reading right now. BigOH digitals have outstanding writers and video editors that can bring your business to life, making it exciting and captivating to buyers.
12. How do you build traffic towards a website?
Building traffic can only be done through advertising. While there are many ways to advertise your website online, finding the right one for you is the difference between waste and profit. We at BigOh work strategically on advertising because we know that’s what drives buyers towards business. We work via a system that maximizes every dollar you spend on advertisements. Now a little tip. Our biggest channel for advertising is Social Media. There are many ways to get buyers interested in your business on Facebook, Instagram, Snapchat, and Twitter.
All in all, in this jet age, we now know that a business presence online can have a massive impact on its success. Some businesses still don’t understand people would like to see their products or services online before purchasing.
13. I have a website but no one is visiting it, why?!
Well, this problem might be because you’re not marketing your website well. While you may have a live website out right now, it probably is not ranking because you are not doing a few things. A lot has been discussed on how getting a website qualitatively boosts your business. But it is understandable if you cannot possibly grow your online presence while running your business. That is why we are here to help. BigOh digitals believe in letting companies do what they do best—running them—while we do what we do best—growing your online presence.